Is This Outdated Approach Costing You Sales?
I know you want to grow your business. Why else would you be reading this article? We'll I won't disappoint. If you truly implement the principle that I will share it can have a very measurable and positive impact on your business.
We all know customers are the life bread of any business. However, the typical approach is actually annoying to most customers. From the time the prospective customer makes contact with the sales agent he bombarded by sales messages. Our product can do this and that. The prospect actually feels like you piece of meat. He feels uncomfortable and even if he purchases the product he often is filled with buyer remorse. This customer is unlikely to give you repeat business.
This approach does not work in the long run. So what you made your qouta or you grew your business. You may experience a short term gain, but you will ultimately lose in the long run. In order to preserve long term growth there must be a shift in how you interact with your customers.
There one aspect of humanity that is common to all. It crosses all cultural backgrounds. That is, people are taught from the youngest of age, that you must not take with out giving back. Allow me to illustrate my point.
A study was conducted at Brigham Young University. A professor randomly mailed Christmas cards to perfect strangers. He simply got their information out of the phone book from different cities. He received a flood of cards from people he had never known! The people who received the cards from a complete stranger felt obligated to give back. There is a principle here that you can use to grow your business.
To utilize this principle to grow your business you must ask different questions. When you are about to approach your prospect, ask yourself...how can I truly help this person? What can I do to go beyond the call of duty before he buys? What can I do to induce the feeling of indebtedness toward me and my business? These small changes can make a big difference to your bottom line.
If you really want to grow your business then you must make this adjustment. For example, if you are selling an ebook. Why not contact a few prospective buyers and allow them to view a couple of chapters of the book for free. Let them know that you don't do this for every customer. If the book is well written and informative your customers will be more likely to do business with you. Remember if your customers feel like you are giving them something special they will be more likely to give back the same behavior.
You're so close to accomplishing all of your goals. Incorporating this principle will put you that much closer to getting there.
Article Source: http://www.search-raven.com
About the Author
Mark Hall used his internet marketing skills to get his website ranked #1 in Google. View his vemma or Toksee site to check out his case study video.
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by: MarkHall
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