Virtual Assistant Marketing Needs Persistence
I want to give you as many Virtual Assistant marketing themes as possible while also saving you from scams and additional varieties of bad marketing which will do your business more harm than good.
There is a simple and easy method of marketing that most marketers forget to tell you about.
The major trick is The Persistence Factor.
This type of marketing is easy as you only do it for half to an hour once each day for a week. Each day you do something different. Below are some examples:
* On Monday you contact by mail or phone two clients you've not contacted for a while asking how they are and how their consultancy/business is doing. Don't get any heavier than that into the conversation just be pleasant and enquiring
* Keep an eye out for items in magazines and newspapers and on Tuesday send out those clips to any relevant clients with a note that you hope they are useful
* On Wednesday go to a networking meeting and hand out your card. Don't be brash but listen to what is being said and when you get a moment make notes on the back of their business card where you met them and how you might be able to help them
* On Thursday, phone, say, three clients and make sure that the work is going well or the work you did for them was satisfactory - if they say it was, ask for a testimonial. If you need more work, don't forget to ask for it
* Friday is the day you write this all up in your diary. Keep a note of any work that results from your marketing and plan your marketing for the following week.
What you have done during the week is make contact with mainly current clients. These are clients that are easier to get work from. You have also met new prospective clients and give your marketing a real push. It has not taken long each day and it is time well spent
Do this on a weekly basis - week in and week out
Just think of the affect this will have if you do it week in and week out. Vary the marketing ploys you use, write articles and submit them, go to that Chamber of Commerce lunch you were always going to go to. The more you do the more likelihood there is of work coming your way. The idea is you do this 48 weeks a year even if you are busy. Make it a habit.
What about the rest of the world?
I am not joking. I have got work by going to Internet Forums that my clients told me about. I have learnt more about their business and got work from other consultants.
Become active on world-wide forums and not just those in your country. I am working with another person who I think lives in Canada - what does it matter where as long as you can work together. I am also working with another colleague in France. Two of these are slightly outside the scope of work I would normally do but that is what makes it so exciting. Oh, I live in France - high in wooded hills. You can do this marketing and work from anywhere.
We need now to go back to the beginning. Get out your diary or Outlook and write down your ideal tasks for each day of the week. You may go to a Breakfast Meeting one day of the week, put that in as one day covered. Do not do things you hate doing. I have never cold-called for myself as I dislike it so much
Many famous people have been people of habit. They have set a time each day to work. They have followed this routine regardless and have produced items we now regard as important. Without a routine and the mindset to keep to that routine you will spend more time and achieve less.
If success and a good career as a VA is what you are looking for then be organised in your marketing and you will be surprised how easy virtual assistant marketing really is.
Article Source: http://www.search-raven.com
About the Author
For support and help for would-be and established Virtual Assistants, make sure you check Di Chapman's free 8 step report at Becoming a Virtual Assistant. This site is committed to giving advice and help to Virtual Assistants
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by: DiChapman
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