Advertising Without AdWords
Google Adwords and AdSense have become the rage in internet marketing, enough so that many have forgotten there are other means of advertising which can be equally successful and require the investment of much smaller amounts of capital.
For those who are unfamiliar with the method AdWords is what is known as a pay per click marketing venture; every time the advertisement is viewed the advertiser is charged a small fee.
This fee is generally less than a dollar but can quickly add up over time, particularly if the keywords chosen for the ad are ones that are very popular and are therefore going to generate a large number of false leads. It is a gamble, and in the same manner as a casino it requires very little effort for a pay per click marketing campaign to slowly drain the coffers of a company's advertising budget.
Luckily, as hard as this may be to believe, Google's game is not the only game in town. Adwords is also not the most widely used. A wise internet marketer who will look past Adwords will find the time wisely spent growing your profits not draining your budget.
The simplest and least expensive method of advertising without AdWords is to utilize the powers of social networking through blogs and forums. Each of these is a community feature, which allows web surfers to come together to discuss topics that are of great interest to them, and the exposure is unbelievable.
If an advertiser puts a post on a blog whose topic is related to his product or website, and in that post he includes a link to his website he can increase his websites exposure to people interested in what he sells. And he doesn't have to put out any cash.
One other method is to post an advertisement on another businesses website. Your choice of sites is the thing to focus on, and the use of careful analysis to discover sites that people interested in your subject might visit often is important.
There are three methods of advertising on another individuals site.
For an advertisement you can create a text or banner ad for the site then pay them to post the ad. Use caution though, this might not be better then the ppc method; except if they will charge a normal fee based on the amount of time your ad is displayed.
In the two other ways you use the might of quality web content. Quite a few companies will pay writers to compose articles that contain information about the topic of their website, so they can put them on their sites to improve their search engine standing and increase the traffic to their site.
Rather than being paid for writing an article a canny advertiser will write the article and offer this article for use on a related website as content in exchange for including the writers name and site info at the bottom as a resource box. This method is known as link building.
In order for link building to work optimally, the reader of the article has to actually finish the article, read the resource box, and then be curious enough to want to check out the writer's website. However you will be limited by the short length of time that the average internet user is willing to devote to any one thing.
Another way is to write the article with links to informational location on your own site sprinkled through the article. So when the reader comes to an idea they want to know more about they can click on it and they can go directly to your site where there is more information.
This is what is known as hosted web content; most other sites will charge a fee for this service, as it draws visitors away from their site.
Using the strategies we discussed internet advertisers can make a profit without risking getting cut by the double edged sword known as AdWords. Thus doing business and maintaining their pride and keeping their bank account whole.
Article Source: http://www.search-raven.com
About the Author
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc management agency, he's the man!
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by: KirtChristensen
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