How Many People Are Searching For This Product?
There can't be anything more dispiriting than putting together your website and then having to wait for people to just "come" to it. Waiting for your birthday when you are a kid. That is the reason that the premier element of your online world is how you manage your PPC.
Ten minutes from right now you can have a Google campaign up and running, sending visitors to your web site. The speed at which you can do new things and make changes in Google's system is stunning.
Speed could also be a problem. "Haste makes waste" is an applicable statement here.
Blowing your whole budget on PPC management is easy - you select a keyword, make an ad, and pay for bunches of visitors that are not going to by anything from you. To help you be sure not to spend money getting the wrong kinds of visitors to your website. Ask:
How High Is The Demand For This Product?
Your answer will keep your expectations realistic and prevent you from running into disappointment later if you discover that Google can't bring you as many new customers as you had hoped. Even if that happens, odds are you'll discover other untapped traffic sources that are less competitive but every bit as profitable.
In just a few seconds you can have a good idea of the traffic. Look up the useful search term selection tool at http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK). Put in a few of your main keywords and overture will show you the number of searches its serves over the last month for each of the terms.
For example, you have a company that sells a skin-care product designed to slow the aging process. Let's imagine you've just started and want to bring more folks to your web site through Google. Where do you start?
The number one thing to do is put together a start up list of possible keywords. Here is a possible list:
skin
beauty
acne
cosmetics
makeup
cosmetic surgery
dermatology
anti-aging
wrinkles
oils
moisturizers
This list is only the beginning. If I take it over to the keyword-selection-tool on Overture and put them in, I can see how many searchers they had in the past month. These are the results:
skin 7,290
beauty 5,006
acne 1,872
cosmetics 1,862
makeup 1,796
cosmetic surgery 1,736
dermatology 622
anti-aging 503
wrinkles 485
oils 390
moisturizers 120
Notice what's going on here:
See that 'skin' got more than 60 times the searches that the last term, 'moisturizers' got. 'Skin' will be an MVP for you.
When you run your Overture inventory search on any one of these keywords, you'll invariably get a list of irrelevant terms as well. Those will become your negative keywords.
To be successful in managing your PPC you will need to come up with all the variations and different combinations of search terms that the multitudes of skin care product searchers are using. Then take them to the Overture keyword selection tool again.
As these Overture numbers show, there is the possibility of getting ten thousand or even a hundred thousand US searches in one month on our top keywords alone.
Article Source: http://www.search-raven.com
About the Author
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc management companies, he's the man!
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by: KirtChristensen
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