Top Web Marketing Strategies Include Designer Web Page Techniques
Can you recognize a ten year old web page? If you think about it, it's pretty easy - it'll have lots of chunky text, with no hint of a style sheet. It may have a bunch of animated GIFs, and have a completely static navigation page. Sadly, most internet entrepreneurs start out making their web site vintage Beverly Hills 90210; even worse, many of those sites never get updated. If that sounds all too familiar, here are some Web Marketing Strategies we have to help you avoid the excesses (both antique and postmodern) for your web site.
First, people will notice your site's color scheme before they see anything else. When assembling your site, put some thought into your colors and how they'll be used to set your company's thematic presence; make sure they're consistently applied, and reflect on how the colors resonate with you emotionally. Choose colors that highlight your products, and don't overwhelm.
Building off of a consistent color scheme, make sure the theme and layout are consistent throughout your site. It's a part of your image, and it's a part of what people will remember about your site. Put the navigational tools in the same place on every page, and consider using server side includes to make sure that they're present on all pages.
Another thing to avoid is the overuse of effects and images. Some sites use fade in and out, fancy page switchers and graphics. Although pretty, they can slow down the navigation significantly.
Choosing a good theme, colors and layout will compensate for avoiding some of the more fancy options. Keeping my page consistent with the use of common plug-in's and limited effects, is of great benefit with smart web marketing strategies and will be for you too if you implement it.
In the interests of making your site more easily maintained, use a content management system to control assets; use Cascading Style Sheets (well, the subset that are implemented properly in both IE 7 and Firefox) to keep your formatting separate from your content. That way, if you need to tweak the design, you do so in one file, rather than in 300.
You want to reach as large of an audience as possible, so communicating clearly is crucial for web marketing strategies. Communicating on your web page is much like conversation in real life. If your information and what you always have to say remains the same, people will get bored and probably not engage you in conversation much with you. The same applies to your web page.
Maximize your audience potential. Focus on clarity of communication above all else, and focus on human readable web pages. A lot of internet sites focus on Search Engine Optimization to the extent that while web spiders get lured in, human readers hit the back button fast. It's your information that's pulling people in and making them read the site. Cater to that. Lastly, update, update, update. Remember the mention of a content management system? The purpose of that is to make sure that you can update the site painlessly and easily, and give people a reason to come back. Always be on the look out for a new informational value add for your site which is one of the top web marketing strategies.
Article Source: http://www.search-raven.com
About the Author
Please visit Web Marketing Strategies to discover additional ways to increase traffic to your websites. Trisha Frauenhofer is an online marketing expert who loves sharing her most powerful online secrets
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by: TrishaFrauenhofer
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