How to Build a Massive Opt-In Email List in 4 Easy Steps
Many people just getting started in internet marketing do not realize the critical importance of building a quality opt-in mailing list. They think it is enough to be making sales from their salespage. While it is good to make sales directly from your site, you will lose a large percentage of your future customers if you fail to build an opt-in mailing list.
Obtaining a list allows you to keep in contact with your visitors and build a relationship with them. If properly done, this can convert a high percentage of your prospects into customers. So what does it take to build a great list quickly and easily? Here are some useful tips:
* Offer incentives when possible for people to leave their name and email address. Having an incentive program is an effective way to get people to opt into your list. Offering a special report or free e-book is a very effective and easy to implement. To get the best results, it is always helpful to give them something for signing into your list. This tip alone can easily double the number of sign ups you have.
I see many people trying to build a list without offering any kind of incentive for signing up which can be a huge mistake. Incentives are so easy to create that it only makes sense to offer one. Anything with a high-perceived value that you offer free will help boost signups significantly. I've test both ways of list building and I must say that offering incentives will give you far better results.
* Include a privacy policy. Many people do not opt-in is because they are afraid they will be spammed. Everyone abhors spam. Give your website visitor a guarantee that you will not share or sell their email address with anyone. This will make a huge difference in he number of opt-ins you receive.
* Create many tightly targeted lists. Few people understand the power of a targeted list. By offering different lists on one site you dramatically increase the chance for people opting into your list. One of the lists could be for periodic updates, another could include a tips letter that your market would find helpful, while another could be for a newsletter. No matter what they choose, you get their email address.
Think about what your market might be the most interested in and offer that information or access to it on your site. A visitor may have little interest in your general announcements mailings but be keenly interested in your newsletter. If you do not provided several options that person would have signed up for nothing. Two or three options are plenty. If your visitor has not found something that interests them in your two to three choices they are probably at the wrong page anyway.
* Make all your lists double opt-in. Double opt-in allows people to first sign up on your site, and then activate their subscription via a confirmation email. There are plenty of good reasons to have the double opt-in format. Number one, it will take away any chance of being labeled a spammer and secondly, you can show proof that people actually did request your emails.
Also, a double opt-in list will generally have higher quality readers, rather than those from a singe opt-in list. The reason for this is because since these subscribers are interested in your messages enough to reply to the confirmation email, they are much more serious about what you offer. Therefore, they will be more responsive to what you have to offer when compared to those who half-heartedly sign up for your list without a lot of interest. Having a high quality list is absolutely critical to making substantial sales.
By putting the methods mentioned in this article into practice on your website, you will be able to build a huge, high quality list in a relatively short period. I have used all of the methods mentioned here and they work very well. If you use them, you will find they will work for you as well.
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by: DanielHatcher
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