Info On Keyword Research Tools
Google has a keyword research tool of its own. To find it, click on the "Tools" link in the green strip at the top of your screen. Now you have two choices: If you've already got a full web site up and you don't want to start completely from scratch in guessing at all the keywords that are there, click on the "Site-Related Keywords" tab and simply enter the web address for one or several pages on your site. Google will search the site and come up with your keyword list for you.
Option two is for you, if you want to connect to people with keywords that aren't obvious to your site. To use this tool, select "Keyword Variations" and enter one of your main keywords. You won't just get variation to that keyword, if you check the little box on the right labeled, "Use Synonyms", Google will also give you a list of suggestions that are related to your topic. The result that you get from Google will be just what you would expect form a world-class search engine. Good stuff!
Some of the results you'll find immediately relevant; others you won't have use for. But Google gives you plenty more still helping your Google AdWords management. They won't give you the explicit numbers of searches for these terms on their system, but they will show you the relative amount of traffic they generate. To see this, click on the "Show columns" dropdown menu and select "Keyword popularity".
The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each term gets.
"Global Search Volume Trends" is a great feature also. It gives you a monthly graphic, for the keyword, showing average searches.
Very clever. And very helpful in Google AdWords management. You get variations that Overture couldn't give you and information about your competition that you can't get from any other free service. And it doesn't cost you a penny extra.
On Wordtracker
If you were to look for all the variations searched for "learn German" using Overture, then you would get a list where each of the terms would include those two words.
1,371 learn to speak german
916 learn german free
598 learn german online free
383 learn to speak german for free
108 learn to speak german online
100 german language learn online
73 learn swiss german
71 learn german software
69 learn german cd
Don't you think that there are probably people out there wanting to learn German who won't use that exact phrasing?
Undeniably there are. Phrases like "study German" and "study in German" come to my mind (and probably someone else's too.) There is probably somebody just on a whim that will type in "learn Deutsch" or how about "sprechen sie Deutsch".
But how do you know what other possible keywords there are? Answer: Wordtracker's Wide Search.
Let's say now that you're bidding on keywords for cell phones. Go to Wordtracker, and you'll get these suggested variations:
mobile phone
nokia
cellphone
cellular phone
ringtones
wireless
sony
ericsson
samsung
sanyo
motorola
bluetooth
accessories
Let your imagination wander a bit, and you'll realize that these keywords that Wordtracker gave you could take you into new markets you never would have considered. More than a few people have figured out after looking over keywords and traffic that they'd make more money selling accessories for Nokia phones than being a reseller of the phones themselves. There are countless examples of this kind of surprise discovery. That's why you do this research in the first place. Keep an open mind!
Wordtracker is not meant to provide cost per click projections or estimates of profit possibilities. It is only meant to draw your attention to the possible avenues you can take your keywords down. It can do this by
illuminating the keyword varieties individuals have searched for throughout the past 60 days, and
telling you the number of searches each one has had through Dogpile and Metacrawler.
Other than plurals and singulars, other variations in spelling are not included. Phrases like "cell", cell phone" and "cellular" will have to be done in separate tasks.
Article Source: http://www.search-raven.com
About the Author
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords campaign management, he's the man!
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